A circular economy is an economic model designed to reduce waste, reuse resources, and regenerate natural systems to improve on the traditional “take-make-dispose” approach. So instead of throwing things away after use, a circular economy keeps products, materials, and resources in use for as long as possible.

Unlike merely recycling once you're done using an item, products designed with a circular economy in mind are manufactured with that purpose from the beginning. The main principles of a circular economy are to: create products that last longer to reduce waste and pollution and in a way that they can be repaired, reused, or recycled; to keep materials in use and ensure they are reused, refurbished, remanufactured, or recycled into new products; and to regenerate natural systems and processes which aim to restore the environment, for example, using renewable energy or sustainable materials.

How does this apply to the tire industry?

In the tire industry, a circular economy focuses on extending the life of materials, reducing waste, and minimizing environmental impact throughout a tire’s entire lifecycle – from design and production to use and end-of-life. This includes:

1. Using sustainable design & materials

Tires are designed with durability, retreadability, and recyclability in mind, using more sustainable or renewable materials where possible.

2. Efficient manufacturing

Production processes aim to reduce energy use, water consumption, and material waste, while increasing the use of renewable energy and recycled inputs.

3. Extended tire life
Longer-lasting tread designs, proper maintenance, and retreading help keep tires on the road longer, reducing the need for new raw materials.

4. Recycling & repurposing
At the end of their life, tires are recycled into products such as rubberized asphalt, playground or gym surfaces, fuel alternatives, or even new tire components, which keeps materials in circulation instead of landfills.

5. Responsible end-of-life management
Programs are implemented to ensure used tires are collected, processed, and reused or recycled responsibly.

Importance of sustainability in business models

It’s important to look for tire companies that have a strong commitment to sustainability because recycling tires and focussing on a circular economy improves the environment in several ways, including: reducing waste and landfill use, lowering demand for raw materials, cutting carbon emissions, and supporting long-term environmental and economic sustainability. Companies with a strong commitment to sustainability are also better positioned for long-term success, making their products a better investment.

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